We are thrilled to announce our new exclusive mother and daughter matching loungewear range with Lauren Goodger!

Who is Lauren Goodger?

Lauren Goodger, renowned for her role on "The Only Way Is Essex," has recently embarked on an exciting new venture: launching her own clothing range with HL London. This collection features stylish mother-and-daughter matching outfits, allowing mothers and their little ones to coordinate their looks effortlessly. The collection ranges from a size 8 up to a 18 for adults and ages 4-12 for kids.

The Inspiration Behind the Collection 

The inspiration behind this matching clothing range stems from Lauren's close bond with her daughter, Larose. The collection offers a variety of coordinated ensembles that can be styled up or down, ensuring that mothers and daughters can find the perfect outfits for any occasion. This range is also sold separately for those without children who still want to wear the loungewear sets.

A New Direction in Fashion

Lauren's shift into fashion marks a significant change from her previous endeavours. This project aligns with her personal interests and values. The clothing line represents her commitment to creating products that resonate with her lifestyle and experiences as a mother. 

Celebrity Support and Recognition

The launch has been met with enthusiasm from fans and fellow celebrity friends. TOWIE colleagues, including Gemma Collins and Junaid Ahmed, have publicly congratulated Lauren on her new venture, praising her dedication and hard work. Many of Lauren's friends and family also came down to our lakeside store to support her for the launch party.

Lauren's Vision for the Collection

When speaking in an interview, Lauren shared her excitement about the project, saying, "It's definitely something I've always wanted to do." She also went on to explain, "I just don't think there's anything out on the market that I've ever seen like this." Her words reflect not only her enthusiasm but also the uniqueness of what she's bringing to the table. In a crowded industry where trends come and go, finding a gap in the market is not easy. Yet, Lauren's vision sets her apart - she's not just creating another product; she's introducing something truly different. 

Beyond Fashion: Lauren's Charitable Work

Lauren's commitment to family extends beyond her clothing line. She has been actively involved in charitable activities, organising events in memory of her late daughter, Lorena. These efforts highlight her dedication to supporting others who have experienced similar losses.

Where to Find the Collection

For those interested in exploring Lauren Goodger's mother-and-daughter matching loungewear range, the collection is available through HL London's website at https://www.hlfashions.co.uk/collections/lauren-larose. This line not only offers fashionable options for mothers and daughters but also embodies Lauren's personal journey and commitment to family.

April 01, 2025